Read Online Playing to Win: How Strategy Really Works By A.G. Lafley,A. G. Lafley,Roger L. Martin
Read Online Playing to Win: How Strategy Really Works By A.G. Lafley,A. G. Lafley,Roger L. Martin
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Ebook About Are you just playing—or playing to win?Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies.Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win.The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are:• What is our winning aspiration?• Where will we play?• How will we win?• What capabilities must we have in place to win?• What management systems are required to support our choices?The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.Book Playing to Win: How Strategy Really Works Review :
This "book" is nonsense. It's written by a bunch of old white guys, reminiscing about what happened 40 years ago. When they are not talking about things that happened at Proctor and Gamble back in the 1980 then they are attempt to provide "strategies" that were barely relevant in the 1990s so insulting to think that any of this nonsense is applicable in 2020. A certain Michael Meeks required this book for an MBA class. If your professor requires this book then do yourself a favor and drop that class immediately because that professor is living in the stone age. Take a different class and make sure you are going to learn things that useful and relevant. I’m always in for a good business book, specially when one of the protagonists was your professor.Filippo Passerini was one of the main executives for P&G. He lead the M&A with Gillette and brought new IT capabilities to the company. During the classes at the MBA, he used to talk about this VUCA world (vulnerable, unpredictable, chaotic and ambiguous). Several times he talked about Playing to Win and he told us this book was a longer version of his classes; that;s why I picked it up, 2 years after graduating, but as hungry as usual.Playing to win discusses the way P&G and its brands approach strategy. And what’s unique about them? Well, the title says it all.P&G has 5 questions or areas when it comes to clarify the way to move forwardWhat is our winning aspiration?Determine a particular place and a determined way to win. And winning is translated about clear statements about an ideal future.Where will we play?This are the sets of choices that narrow your competitive field. In which market, to which customers, through which channels, in which product categories and at which vertical stage.How will we win where we have chosen to play?What will enable the company to create unique value to customers in a way that is distinct from competition.What capabilities must be in place to win?(1) What core capabilities must be in place to win; range and quality and activities that will enable company to win (2) what management systems are required to support this strategic choices?;And what are core capabilities?(a) Deep consumer understanding (b) Innovation (c ) Brand Building (d) Go-to-Market ability (e) Global scaleWhat management systems are required to ensure the capabilities are in place?Foster, support and measure the strategy.Each category has depth and several layers. Is not as easy as it seems.Moreover, the network the company has is complex and simple at the same time.At the heart of this network, there’s consumer understanding, brand building, innovation, go-to-market capabilities and scale. All of them make a lot of sense when you are P&G, but also they make sense when you are a small company just trying to meet each month.So, what's important about where to play and how to win? What should be the framework?The industry, attractiveness of segments.Customers, what do they value?Relative position, how does your company fare regarding competition?Competition, what competition will do once you have chosen your course of actionThe strategy logic flowFirst you need to understand the industry attractiveness, this means segmentation and how attractive is each segment.Then we move to customer value analysis: whether it is as a cost leader or differentiator, the company needs to understand what the customer values.Once we have a deep understanding of our customer we need to capture our relative position. What capabilities do we have in house and most importantly, how our costs looks like? Now we go to Competitors analysis, is all about anticipating competitors reactions once we have started our strategy deployment. Last but not least, our strategic choice. At some point, the book states that a big part of a strategy is about saying “no” and this last part is all about where to play and how to win.The book closes with many questions (my favorite sort of book, open for you to sort it).Have you define winning and your winning inspirations?Have you decided where can you play to win?Have you determined how will you win?Have you built your core capabilities to compete?Do your management systems and KPI's are ready to support the precious 4 pillars? Read Online Playing to Win: How Strategy Really Works Download Playing to Win: How Strategy Really Works Playing to Win: How Strategy Really Works PDF Playing to Win: How Strategy Really Works Mobi Free Reading Playing to Win: How Strategy Really Works Download Free Pdf Playing to Win: How Strategy Really Works PDF Online Playing to Win: How Strategy Really Works Mobi Online Playing to Win: How Strategy Really Works Reading Online Playing to Win: How Strategy Really Works Read Online A.G. Lafley,A. G. Lafley,Roger L. Martin Download A.G. Lafley,A. G. Lafley,Roger L. Martin A.G. Lafley,A. G. Lafley,Roger L. Martin PDF A.G. Lafley,A. G. Lafley,Roger L. Martin Mobi Free Reading A.G. Lafley,A. G. Lafley,Roger L. Martin Download Free Pdf A.G. Lafley,A. G. Lafley,Roger L. Martin PDF Online A.G. Lafley,A. G. Lafley,Roger L. Martin Mobi Online A.G. Lafley,A. G. Lafley,Roger L. Martin Reading Online A.G. Lafley,A. G. Lafley,Roger L. MartinRead CompTIA A+ Core 1 (220-1001) and Core 2 (220-1002) Exam Cram By Prowse David L.
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